Music director Yuvan Shankar Raja is busy composing the background track of Bala's Avan Ivan. "Finished 1st half of Avan Ivan now working on the second half.. I'm in love with one of the songs from Avan Ivan. Audio should be released soon" Yuvan said.

Meantime, Yuvan is also bit impressed of Vishal performance in Avan Ivan. "Saw the 1st half of Avan Ivan. Vishal has done a excellent work and no words to tell" he earlier said. Avan Ivan is produced by AGS Entertainment. This comedy entertainer narrates the story about two siblings.

Conventionally and Traditionally cinema houses and now multiplexes are build for Entertainment or simply for viewing the music and movie content and yes it is a popular entertainment media just after television.

With Demassification of mass media : cinema itself is segregated into multiple categories, genres and sorts.

With dawn of information society into high level meta knowledge system having various levels of hyper reality, it's time to move big screens into big information zones mixed with entertainment.

Games like cricket are nothing but synonyms of Entertainment for masses interested in games based entertainment and after the big social networking wave it's time to move to gaming Layer, where virtualization of almost everything is happening due to internet.

This process is making cinema take new bounds in terms of its quality and distribution, there are real life clips, morphed clips and published and republished content of old and new stuff making new waves and new segmentation of entertainment on internet. That's what make internet so demanding and loving. The only issue is that its content cannot be viewed on big screens of multiplex having thousand people watching it at the same time.

What I feel, that cinema houses and Multiplexed will start playing little different role in our lives in days to come.

Why can't we watch live cricket matches in comfort of cinema houses and multiples and multiplexes still make money?

Why can't we watch real cosmic life events like super moon is shown in multiplexes?

Why can't we see exceptionally good educational stuff with our kids in cinema houses like we watch things on internet.

Why not ! ? it is question to be experimented and made successful.

Ramya was prohibited to act in Kannada film for a year. It was declared by Kannada film Producers Association on Tuesday.

This was the hot debate running in Sandalwood and producers carried out this decision finally. It's the films producer Ganesh, the KFCC general secretary, has given a complaint on Divya.

The reason is Ganesh has taken a loan from Dhivya and didn't return back 3.7 lakhs. So Dhivya is much irritated and left herselt from the audio release promotional event.

The film artiste association gives its support to Dhivya and let Ganesh to ask his  apologies.

Kuthu Ramya replied," Banning me and my films doesn't make sense me as I have already declared that I am going to quit Sandalwood. I am waiting for Ganesh to pay back my money.

Press meet at Hyderabad, Ileana says, " I had no guide during the initial perioad of my cine life. Hence, some mistakes done and learnt lesson through that mistakes".

Ileana who is very popular in Telugu films. Producers are ready to pay some crores to act Ileana in their films. Ileana is as much as busy in Andhra.

She is introduced in her first tamil film is Kedi. Now, she is pair of Vijay in "Nanban" is directed by Shankar.

She adds, " Now a days, I asked the story with directors who comes towards me and think about the importance of character of me in film. If its ok, then only i agree to act."

"Earning money in film industry is not only my motto but also to get good actress. So, yearly one film is fine for me. If we think to release film every friday, there won't be good film to people.

Trisha has signed in Telugu remake of ‘Kavalan’, in which her ‘lucky pair’ Venkatesh in the lead role. Remember a big guessing game was on till a few days ago as to who would bag this special offer.

The film will hit the theatres on April 14 in Hyderabad and sources close to Trisha say she is excited about being part of the project. Because her earlier ventures with Venkatesh were mega hits.

Malayalam hit ‘Bodyguard’, ‘Kavalan’, directed by Siddique, had Vijay and Asin in Tamil. The movie is currently being remade in Bollywood, with Kareena Kapoor playing the heroine.

Meanwhile, Trisha will soon join the ‘Mankatha’ unit for the last schedule of the shoot. Most of the portion is over but for a couple of songs to be shot with Ajith and Trisha.

Why do people dance?
Dancing is great staged way of expressing feeling of every kind which one can thing of : Love, hate, unforgiving, disconnected, lively, confused, perfectionist, empathic, procrastinating, self-defeating, wise and many more myriads emotions of mankind.

In spain, passionate flamenco dancers stamp and click their fingers to guitar music. In England morris dancers jingle bells tied to their legs and wave sticks. In Africa there are important dances for growing up and for the funerals and important occasions of life.

The first dances of all were probably designed to bring good fortune to prehistoric hunters, where a priest put on the skins and horns of the animals his people wanted to kill.

What is Kabuki ?
Kabuki is an exciting type of drama that become popular in Japan in 1600 and may still be seen today in some parts of Japan. The actors were splendid make–up and costumers to impress audiences coming at Japanese theatre.

Who dances a Haka ?
In New Zealand, young Maori people have kept alive many of their traditional dances. The haka was a dance of warriors, to bring them strength to face the battles ahead in their life.

Who are Mbuti Dancers?
Young Mbuti people from Congo decorate their bodies with white make-up for dance for celebrating the beginning of adulthood and new way of life.

Where is world's oldest Theatre and still in use ?
The oldest theatre building still in use today is probably the teatro olimpico, in Vicenza, Italy. It is four hundred years old and still open and working fine. Greece is country having oldest open-air theatres in the world.

The Indian–Music Ecosystem.

Normally, when we take a walk around our offices and neighborhood markets, we find small time sellers selling great deal of digital content  or simply the pirated music and movies and one thing more which is very common site is people listening to their digital device called mobile phone with head phones and making body gestures. 

If one checks the catalogues of these road side sellers or hawkers, they have impressive collection of major genres including Rock, Rap, Hip Hop, Pop, Bollywood, Hollywood, Indipop, Indian Classical, Devotional, Ghazals, Sufi, Malayalam, Tamil, Gujarati, Bengali, Bhojpuri and Punjabi and many more.

The above mentioned scenarios are so common that it makes the companies and law makers think new change.  The music industry is undergoing rapid change because of the new technological advances and new types of consumer demands, therefore, these companies need devise newer solutions that would benefit both consumers and the industry and governments needs frame a new legal environment that addresses the need to contain piracy.

Music as content very high maintenance work to keep fans hooked to you and at the same time it is a universal language that everyone identifies with. Everyone involved in developing music right from the composers, singers and technicians put in great amount of attempt to create music that can be joyful experience for everyone and then you find people selling for cheap bucks and doing illegal downloads. There has be right kind of eco–system of both consumers and industry people.

Now, every mobile with internet connection, every PC with internet connectivity is opening for music companies to deliver movies, music, fun and excitement. The revenue model needs change and that change is already there now in the eco system of india, the only issue is its pace of change in right direction.

Many of you must have heard the story of the two salesmen who went down to Africa in the 1900s. They were sent down to find if there was any opportunity for selling shoes. And they wrote telegrams back to their company. And one of them wrote: "Situation hopeless. Stop. They don't wear shoes." And the other one wrote: "Glorious opportunity. They don't have any shoes yet." The same is true about many genres of music especially informal music based on slogans created in moments of crises.

I see huge opportunity in making of informal and formal music if it can help realized that people and awaken them for a cause, the clashes and uprising in Egypt and Tunisia and it's domino effect in Arab world is thus supported by toned slogans of freedom and change, the motivation for such conflicts can only be expressed by a huge mass of people in form of slogan based music and I'm sure it music only that and keep people calm and maintain peace.

Music therefore becomes passion of common people for seeking change. 

Some passions are difficult ways to follow and emerge, some times we need to follow our passions like the bird who flies over the field and doesn't care about the fences underneath. If some one is passionate about classic music, he/she must fly and dream about it and in course of time it may make a impact on certain section of people.

Slogans like these "Jallianwala Bagh yeh dekho, Yahan chali thhi goliyan, Marane waale bol rahe thhe, Inquilab ki boliyan. (Look here is Jallianwala Bagh where bullets rained; Dying, the people raised slogans for change)", give a deep impact on the mind of people and thus make the change carry its momentum in future.