Taking their cue from Bollywood heroes and filmmakers who go all-out to promote their films internationally, our own Kollywood directors are determined not to lag behind.

 If "Gautham Vasudev Menon" held a muchhyped audio launch of  his recent super-hit flick "Vinnai Thaandi Varuvaaya" in London (the flim's music was composed by none other than Oscar and Grammy winner A.R.Rahman), another classy filmmaker Mani Ratnam will be promoting his trilingual Raavan in Hindi and
Ravanaa in Tamil-in UK and USA.

 Interestingly, Mani's movie too has music by A.R Rahman. According to sources, Mani along with his cast of Abhishek, Aishwarya Rai Bachchan and Vikram, has planned a whirlwind tour of the USA and the UK to reach out to a global audience for Raavan. Since Rahman's popularity is sky -high in international circles, mani is making every effort to rope in the maestro for his promotional campaign. In the meantime, the entire team is gearing up for the high-profile audio launch of Raavan in Mumbai scheduled for April 24.