The Indian–Music Ecosystem.

Normally, when we take a walk around our offices and neighborhood markets, we find small time sellers selling great deal of digital content  or simply the pirated music and movies and one thing more which is very common site is people listening to their digital device called mobile phone with head phones and making body gestures. 

If one checks the catalogues of these road side sellers or hawkers, they have impressive collection of major genres including Rock, Rap, Hip Hop, Pop, Bollywood, Hollywood, Indipop, Indian Classical, Devotional, Ghazals, Sufi, Malayalam, Tamil, Gujarati, Bengali, Bhojpuri and Punjabi and many more.

The above mentioned scenarios are so common that it makes the companies and law makers think new change.  The music industry is undergoing rapid change because of the new technological advances and new types of consumer demands, therefore, these companies need devise newer solutions that would benefit both consumers and the industry and governments needs frame a new legal environment that addresses the need to contain piracy.

Music as content very high maintenance work to keep fans hooked to you and at the same time it is a universal language that everyone identifies with. Everyone involved in developing music right from the composers, singers and technicians put in great amount of attempt to create music that can be joyful experience for everyone and then you find people selling for cheap bucks and doing illegal downloads. There has be right kind of eco–system of both consumers and industry people.

Now, every mobile with internet connection, every PC with internet connectivity is opening for music companies to deliver movies, music, fun and excitement. The revenue model needs change and that change is already there now in the eco system of india, the only issue is its pace of change in right direction.