Conventionally and Traditionally cinema houses and now multiplexes are build for Entertainment or simply for viewing the music and movie content and yes it is a popular entertainment media just after television.

With Demassification of mass media : cinema itself is segregated into multiple categories, genres and sorts.

With dawn of information society into high level meta knowledge system having various levels of hyper reality, it's time to move big screens into big information zones mixed with entertainment.

Games like cricket are nothing but synonyms of Entertainment for masses interested in games based entertainment and after the big social networking wave it's time to move to gaming Layer, where virtualization of almost everything is happening due to internet.

This process is making cinema take new bounds in terms of its quality and distribution, there are real life clips, morphed clips and published and republished content of old and new stuff making new waves and new segmentation of entertainment on internet. That's what make internet so demanding and loving. The only issue is that its content cannot be viewed on big screens of multiplex having thousand people watching it at the same time.

What I feel, that cinema houses and Multiplexed will start playing little different role in our lives in days to come.

Why can't we watch live cricket matches in comfort of cinema houses and multiples and multiplexes still make money?

Why can't we watch real cosmic life events like super moon is shown in multiplexes?

Why can't we see exceptionally good educational stuff with our kids in cinema houses like we watch things on internet.

Why not ! ? it is question to be experimented and made successful.